With the rise of social media, branding has never been more important to create a lasting impression on your audience. 

Strong branding may not be critical to start a company or stay in business. Most companies have poor branding and the ones that are not the best in their industry will do fine. So why should you care or spend time and money building a strong brand…? TRUST and LOYALTY.

It is well known that a strong brand builds trust and creates loyal customers. A company with no branding is easy to forget as soon a new competitor has a better offer. Loyal customers are unlikely to abandon a brand they love.

Branding is about expressing your company’s core beliefs. That is reflected in absolutely every aspect of your business, from the quality of your product or service, to how your staff behaves at work, the consistency of your marketing materials, the concept, the music and even the voice you use on your tv commercials and social media video posts. Strong and carefully designed branding is reflected in every aspect of your business.

“With good branding, you can give your brand a more human side, which your customers can relate to more than a company that’s strictly all business.” (

People attach themselves to strong beliefs and passion. Loyal customers often care more about the reason your company does what it does than your actual product or service.

Solid branding helps customers easily identify your company has a higher purpose and makes them feel your business is aligned with their own belief system.

A cute logo with bright colors, funny social media posts or viral Youtube videos with no purposeful messaging may get you some exposure, but they are not going to establish a strong connection with your target audience.  Going viral not always means you are touching people’s hearts and capturing the right audience. When you’re going after a very specific type of customer, tons of views are meaningless.

So, do you really need to worry about branding when your business doing just fine? While branding is certainly not essential to stay in business, it is critical to creating and maintaining loyal customers and to thrive in a market where competition is fierce. No matter what industry you’re in.

To learn more about how DeCarlo Media can help you redefine or strengthen your brand and tell powerful stories about how your company is changing people’s lives, contact us today at 480.200.0630 for a free consultation.